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Rewards Must Be Earned – Zig Zag Principle #64

Don’t Give Out Rewards Until They are Actually Earned Being a fundamentally nice guy, I have made the mistake multiple times of giving a reward when the performance didn’t warrant it.  Every time that...

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A Vegas Getaway – Zig Zag Principle #66

Eating Own Cooking: Last year my wife and I went on a little getaway to Las Vegas.  We had booked our hotel online, and we got a great rate on your normal room at one of the nicest hotels in Vegas....

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Achieve Goals Through Rewards – Zig Zag Principle #67

When you are planning out rewards, you need to very specifically tie each reward to the zig or the zag you are heading toward.  I always establish timeframes, often in the form of quarterly goals....

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Avoiding the All-Or-Nothing Trap – Zig Zag Principle #68

I grew up in a rural community.  My father was completely blind.  I am the oldest of four sons, and as long as I can remember I have had entrepreneurial desires.  Despite some lofty ambitions, I was...

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Engage With Us – 12 Books Group

  I am excited to be a part of the 12 Books Group this next month as their featured author during the month of May. Please come join us as we dig deeper into The Zigzag Principle. You won’t want to...

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Article 4

Good morning, everyone! I’m coming to you live from my office today! It’s been a little while. Today’s topic was important enough that I wanted to go face to face with you. I’m so thrilled with the...

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The Pendulum Swings

For the last five years I’ve watched with fascination at what is known as the Pendulum Principle. This concept was developed by Roy Williams, the Wizard of Ads, and widely propagated by Michael Drew,...

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Free Teleseminar: Rich Dialoging with Rick Sapio on Value Gatekeeping and...

I’m really excited to announce that on Tuesday October 16 at noon (Mountain Standard Time) I will be interviewing and dialoging with Rick Sapio about Value Gatekeeping. In both books I’ve written I’ve...

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Combo Meal Post

Today’s post is a combo meal. You get two for the price of one largely because I couldn’t decide which one to blog on so here goes both. My first concept is all about working hard and playing hard. I...

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Premature Diversification

The past several weeks I’ve been preparing for a trip where we will represent several up-and-coming, exciting brands for one of my companies. Through the course of these activities I’ve been exposed to...

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